ABOUT O'BRIEN
The Journey
Joseph D. O'Brien
Jr. was born into
the automotive
retail business; the
son of Joseph D.
O'Brien, Sr., a
Dodge/Plymouth
dealer in Ottawa,
IL. After briefly
attending college,
O'Brien started his
career in the
automotive industry
as a salesman and
quickly advanced to
the position of Used
Car Manager, a point
which began his
evolution into
management. Soon,
O'Brien branched out
on his own and from
1971-1974, was the
Vice President and
General Manager of
Illinois Valley
VW/Audi/Mercedes-Benz
in Peru, IL. After 4
years away from the
family business,
O'Brien re-joined
his father as
General Manager of
J.D. O'Brien
Olds/Cadillac in
Streator, IL.
In 1977, O.Brien
once again branched
out on his own and
founded O'Brien Olds
in Milwaukee, WI.
Never losing his
focus on family and
home, O'Brien
returned to Illinois
in 1982 to purchase
and assume ownership
of his father's
dealership, J.D.
O'Brien
Olds/Cadillac/Pontiac/GMC
in Streator, IL.
In the mid-1980s,
Mitsubishi Motors
Corporation (MMC)
was building a
state-of-the-art
production plant in
Bloomington-Normal,
IL, to be known as
Diamond Star Motors
Corporation, a joint
venture between
Mitsubishi and
Chrysler. Joe
applied for and was
awarded Mitsubishi's
first dealership in
Central Illinois. In
1987, Parkway
Mitsubishi opened
their doors in
Normal, IL with
O'Brien as the
dealer principal. In
that same year, the
O'Brien Automotive
Team was established
with O'Brien heading
the operations as
its President and
CEO.
Since its inception,
the O'Brien
Automotive Team has
been dedicated to
organizational
excellence and is an
automotive industry
leader in the sales,
service, and leasing
of twelve different
automotive brands of
cars, trucks, vans
and SUVs,
represented through
twenty-six franchise
agreements. The
O'Brien Automotive
Team also provides
parts, service and
bodywork.
O'Brien Certified
Best Used Cars are
pre-owned vehicles
that must pass rigid
standards before
they are available
for sale. Certified
Best Used Cars are
backed by a 2-day
money back offer, a
2-week exchange
policy, and a
2-month/2,000 mile
limited warranty -
all unique to the
automobile industry.
O'Brien Automotive
Team locations are
in nine cities and
four states and
include Peoria, IL
(2 locations);
Normal, IL, Urbana,
IL, Champaign, IL;
North Pekin, IL; Ft.
Myers, FL (2
locations); Naples,
FL; Chamblee, GA,
and Cathedral City,
CA (3 locations).
Automotive brands
include Mitsubishi,
Hyundai, Kia,
Toyota, Scion, Jeep,
Volkswagen, Dodge,
Chrysler, Subaru,
Chevrolet, and
Mazda.
Family is important
to the O'Brien's and
is reflected in
their involvement in
the automotive
retail industry. Joe
and his father have
been joined in the
industry by an
uncle, two brothers,
a son-in-law, and
Joe's son, Joseph D.
O'Brien, III.
Along with family,
employees are vital
to O'Brien and the
success of the
O'Brien Automotive
Team. One facet
O'Brien learned
early in his career
is that the most
valuable asset any
business has is its
employees. Many
employees have been
promoted within the
organization, some
to General Manager
or Operating Partner
positions. O'Brien
holds true to a firm
belief of treating
people equally,
holding them to
their word, and
rewarding them for
their efforts and
achievements.
Currently, the
O'Brien Automotive
Team employs over
750 people between
all its locations in
Illinois, Florida,
Georgia and
California.
Disclaimer
The information
contained herein is
believed to be
complete and
correct, however it
is the
responsibility of
the purchaser to
ensure all expected
vehicle equipment is
present at the time
of sale. Misprinted
information,
including the price,
is subject to
correction without
penalty or
obligation to the
dealership. As every
vehicle listed is
subject to prior
sale, please ensure
availability prior
to visiting the
dealership.
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